Magenta to Launch 3 New Products at the 2015 International Home + Housewares Show

CHICAGO, ILJanuary 20, 2015 – The products include a new type of cold drink cup, a personalized engraved lid for travel mugs, and a fully-customizable gift set.

new-cupsMagenta’s new 20 oz. cold cup features striking, four-color imagery on the outside of the cup that stays beautiful wash after wash. It can also be customized with your individualized text, logos or photos or you can choose from a wide variety of designs created by Magenta’s in-house creative team. The personalized engraved lid represents a breakthrough that allows schools, sports organizations, political campaigns, fundraising events and others to personalize drinkware with an individual or team name on the lid.

The company offers three types of travel mugs that feature a leak-resistant lid and spout that dependably prevents drips and spills. The Classic is a 16 oz. hot cup that offers customizable superior graphics using a unique in-mold labeling (IML) printing process for optimize graphic clarity. The 12 oz. and 18 oz. Elite both features a scratch-resistant surface that shows off the four-color customizable insert. Magenta can print the insert with any image or photo a customer desires, making it truly customizable. The 12 oz. version fits under most single-serve coffee makers making it ideal for in-home use. The 16 oz. Vibe produces a unique “tie dye” like pattern that varies from cup to cup. All products are proudly made in the USA using environmentally-friendly recyclable materials.

Magenta Hallmark Gift SetMagenta’s gift sets will establish a new standard in gift packaging with an attractive travel mug combined with a bag of tea, coffee, cocoa or other products. The gift set features a cup/gift carrier wrapped in clear plastic with a bow. This set is ideal for gift stores and other businesses that offer high-impact gift products.

The company’s entire cup line features its “Calendar Cups,” which may be used as gifts either in place of and/or with greeting cards. The cup designs promote sales around Valentine’s Day, Easter, Mother’s Day, Father’s Day, 4th of July, Back to School, Halloween, Thanksgiving and Christmas. Magenta makes a fully customizable cup for every holiday/event observance.

All products are suitable for microwave and dishwasher use. Examples of Magenta’s full line of customizable drinkware, including both hot and cold cups, can be seen at Booth S1367 during the International Home + Housewares Show. Visitors to the company’s booth may enter a drawing for a Rick Barry (NBA Hall of Famer) autographed official NBA basketball.

About Magenta: Since 1969, Magenta LLC has been a supplier to major brands, including Fortune 500 companies, in food and beverage, personal care, household and car care products, healthcare, medical/pharmaceutical and animal health markets.  Magenta provides design, prototyping, and environmentally conscious manufacture and assembly of a wide range of innovative, plastic injection-molded closures, containers, drinkware and more.